Despite tough competition from emerging visual social apps such as Instagram, Pinterest and others - Twitter is still one of the most important social media platform for every business. So no matter where you belong – hospitality industry or healthcare industry, your customers come to you via Twitter and believe what is being said here is both “useful” and “important”.

Here are top 5 Twitter facts & statistics that prove online reputation management or ORM is significant and every business should invest in it:

#1 Customers are 75% more likely to purchase from a brand they follow on Twitter
-   Source: Help Scout
Engaging with your customers on Twitter is a great investment. It is one of the best ways to follow them and listen to them.

#2 Close to 80% of customer service tweets are negative or critical in nature. Yet, over more than 1 M people view them in a weeks’ time.
-   Source: Touch Agency
Henceforth, monitoring your brand’s mentions on Twitter and respond to customer complaints as soon as possible is nothing but an opportunity to wow them!

#3 Endorsements discussed through Twitter updates are more likely to drive sales than even a positive user review posted on a site like Yelp.
-   Jason Mittelstaedt, CMO at RightNow
Integrate your company Twitter account with your website so that more and more customers and visitors go to your corporate Twitter account. Always retweet any good update (review) written about you by a customer.

#4 47% of people who follow a brand on Twitter are more likely to visit that company’s website
-   Craig Smith, DMR Publisher
That’s a simple way to attract more customers to website and improve your online reputation. Don’t waste this opportunity.

#5 Percentage of people who follow SMBs on Twitter to get a product update is whopping 74%
-   Craig Smith, DMR Publisher
Always keep updating your Twitter account with every product update without a fail. It helps bring in more business.