Turning your business into a customer magnet gets easier as the powerful visual content creation app “Instagram” renews itself. Review the following roundup of new developments that shall help you in devising a new-fangled strategy for Instagram marketing.
1. Since its inception Instagram, a powerful visual content-based social network, only allowed square-format content. But now they’ve brought in a significant change on this front and allowing users to upload photos and video captured in landscape and portrait formats. Moreover, all the Instagram filters can now be used on both photos and videos.
2. Carousel Ads is the new ad offering by Instagram. Introduced in the beginning of 2015 ‘carousel ads’ are quite beneficial from marketing and advertising perspective as these enable advertisers to upload up to 4 images for one ad, which users can flick through to see more related content.
3. Reports by Statista reveal that while their revenues were only 600 million in 2015, Instagram's global advertising revenues are expected to steer to over 2.8 billion dollars by 2017. Now you can easily make out the potential of Instagram and their marketing reach in the future.
4. User generated content (UGC) is quite worthy on Instagram. When brands use it, they earn consumer trust and up their conversion rates by up to 6.4 percent in categories such as apparel. Yet only 18 percent of the 250 brands features UGC from Instagram onto an off-site gallery and only 9 percent place UGC directly on product pages. We recommend that you use UGC on Instagram and improve your conversion rates.
5. Tools for exponential brand growth on Instagram
These resources help you make big impact with your brand growth efforts and connect with customers on Instagram,.
Stribr lets you manage conversations on Instagram, create streams of content based upon location or hashtag, set notification alerts, and measure your performance.
Minter lets you discover the most engaging content amongst your followers and track your brand's followers by day, city, or by country.
1. Since its inception Instagram, a powerful visual content-based social network, only allowed square-format content. But now they’ve brought in a significant change on this front and allowing users to upload photos and video captured in landscape and portrait formats. Moreover, all the Instagram filters can now be used on both photos and videos.
2. Carousel Ads is the new ad offering by Instagram. Introduced in the beginning of 2015 ‘carousel ads’ are quite beneficial from marketing and advertising perspective as these enable advertisers to upload up to 4 images for one ad, which users can flick through to see more related content.
3. Reports by Statista reveal that while their revenues were only 600 million in 2015, Instagram's global advertising revenues are expected to steer to over 2.8 billion dollars by 2017. Now you can easily make out the potential of Instagram and their marketing reach in the future.
4. User generated content (UGC) is quite worthy on Instagram. When brands use it, they earn consumer trust and up their conversion rates by up to 6.4 percent in categories such as apparel. Yet only 18 percent of the 250 brands features UGC from Instagram onto an off-site gallery and only 9 percent place UGC directly on product pages. We recommend that you use UGC on Instagram and improve your conversion rates.
5. Tools for exponential brand growth on Instagram
These resources help you make big impact with your brand growth efforts and connect with customers on Instagram,.
Stribr lets you manage conversations on Instagram, create streams of content based upon location or hashtag, set notification alerts, and measure your performance.
Minter lets you discover the most engaging content amongst your followers and track your brand's followers by day, city, or by country.
Instagress offers a plethora of automation tools to automate Geo-location account following, comments and hashtag liking on relevant images or videos.
Huntgram (discovery tool) helps you find & connect to intriguing users and offers influencer data based upon location or image subject.
Latergramme is a powerful brand management tool that lets you manage multiple accounts - schedule your posts, upload images to Instagram in advance, and find fellow users.
Cards for Instagram lets you flip through photos on Instagram and search for images by keyword and engage with posts relevant to your brand's market.
Statsiv is a must have for Instagram analytics: compare engagement rates, track comments, likes, followers, receive recommendations and discover Instagram influencers.
Picpack turns your favorite Instagram pictures into magnets. You can give them out at trade shows or offer them as a free gift.
KeyFeed iOS app integrates your Instagram feed into your smartphone's keyboard making sharing your visual media simple and straightforward.
No comments:
Post a Comment