Tip #1
Name, Address and Phone Number (NAP) should be displayed in the exact same format across your business’s website. Maintaining NAP information consistently attracts and facilitates the site visitors, who might be potential customers. This simple activity provides validation to search engines that you are a legitimate business and an important player in the marketplace.

Tip #2
Second, you should acquire relevant links on local websites that are engaged within your potential customers or earn NAP citations on local websites. Yahoo.com, InfoUSA.com, CitySearch.com, Angieslist.com, etc. are some of the best websites for citations in USA and Whitespark's Local Citation Finder is one of the best tools that finds your citations depending on the category you fall in. These activities help Google in ranking and placement of your website – so visitors looking for a specific service can find your site and product offerings quickly and easily.

Tip #3
Earn Google Reviews. Simply include a link for a website viewer to quickly leave a review and get online success, while building a positive image behind a business’s overall brand. As per the results of the study conducted by Digital Marketing Works (DMW), Google review ratings greatly factor into the Carousel rankings while third party reviews (e.g., Yelp) do not. That means Google reviews are the most important when determining inclusion and ranking – thus demanding greater attention on both their quantity and quality.

Tip #4
Next, you should implement mobile optimization for your local business website. This can yield enormous online successes for businesses - since nearly everybody has a smartphone or a tablet. Remember, mobile devices are the number one source for searches these days… don’t be left out.

Tip #5
As a local business, if you haven’t heard of Google My Business, you are missing out on a great opportunity to have your business and services promoted in a variety of Google platforms, like: Google Search, Google Maps or Google+. Furthermore, if you’re interested in generating leads and building your brand, it is a smart move to set up a Google Places for Business Account immediately.