Facebook can do wonders for your online reputation. It is one of those popular social media websites where every business needs to build presence and manage it well for brand building. A few interesting stats & facts about Facebook for your consideration:

1. Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.
2. B2C Facebook interaction is 30% higher than average on Sundays.
3. 95% of Facebook wall posts are not answered by brands.
4. < 60% of the Fortune 500 companies are present on Facebook though almost all the large charities and universities in America are present on Facebook
5. In USA, professional Facebook marketing consultants are paid $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation.

It is, thus, quite certain that FB content impacts business’s marketing endeavors, customer relationships, website traffic and more… So here’re some #tips to post terrific content on your FB page and get maximum traction.

#1 Ask Questions

Questions are a great way to spur dialogue and probably the easiest way to get people to respond to your posts. There are many types of questions that you can ask, for instance, you may simply ask for people’s suggestions for improving one of your products/services.

#2 Post Photos/Info graphics/Videos

Photos, info graphs and videos build engagement because they stand out better compared to status updates or posted links and are easily digestible to the mind. You may even post multiple photos and ask fans to choose their favorite. Comments, likes and shares will not stop pouring in.

#3 Start A Facebook Contest/Quiz/Poll etc.

While it reward loyal fans, it also creates excitement and get users to visit your Facebook page frequently to check if they have won.

#4 Post Miscellaneous stuff

Adding a link of your blog, some other useful resource, a guest post can be a real good source of getting attention and build engagement with your customers/fans or prospects.

#5 Make Best Use of the Right Time

Update when people will view the posts. Timing is extremely important. So either use a tool such as Buffer or simply post in the noon or after 7pm for getting maximum views/likes/comments etc. However, one should avoid too many posts a day. Example, Avon Products Page posts little less than 3 posts per day and yet it gained close to 14m fans.

Conclusion

All that brings us to the conclusion that Facebook is one of the best platforms for not only marketing and communications but also for the online reputation management of any business. In brief, having a FB page helps your ORM endeavors in the following ways.

• It helps to gather data about fan demographics (gender, age and geographic location) and improve your ability to identify and target specific demographics and gauge ROI.
• By speaking and attending your fans' needs directly, you get support for your business's word-of-mouth goals and objectives.
• It helps you to strengthen customer relations by connecting with them in a social rather than a business setting.
• Makes engagement with your community easy and free which earlier was quite hard to establish via discussion forums or message boards.
• It also helps in keeping pace with the competition free of charge.
• It improves SEO by generating favorable search engine results for your business and brand.