E-commerce on your mind - so either you’ll start a new website or improve an existing one. But all your efforts to sell through your online portal could go into vain if your site doesn’t draw traffic. Optimizing an e-commerce site for search is a technically challenging game. Besides, you have hundreds of ranking factors and thousands of SEO strategies to choose from.
So although there is no perfect SEO recipe but you can definitely work upon devising a strong SEO strategy. We are ready to help as you strive to take your e-commerce site to rank #1 and accomplish a higher CTR.
Our experts have chosen the simplest & the most effective #15 SEO tactics that shall provide your e-commerce store with the biggest boost in the earnings.
Keyword Research For Self & Handling Competition
- Choose keywords you really want to rank for, preferably those that people are actually searching. Also, include their short forms, acronyms, colloquials, synonyms etc. In case you need an estimation of the search volume, use Google Keyword Planner.
- Go for keywords with lower competition, especially if you are beginner. There is no one sure shot formula for estimating competition, but you need an approximation so you may use Moz Keyword Difficulty tool.
- Develop an understanding of the intent behind the search query. It is important that you know what the searcher is trying to know and how you can actually provide it.
- For becoming an authority site, create and maintain pages for lists, reviews, blog posts, customer testimonials etc. Make sure your site has a disclaimer, privacy policy, and terms and conditions page. This gives it more authority with the search engines as well as the visitors. Determine it using free Moz toolbar for Chrome or Firefox.
- If your competitors have significantly higher Domain Authority (DA) or Page Authority (PA) drop keywords they are using, as competing will be very tedious and time-consuming.
Quality Content with Appropriate Keywords
Google only loves you when everyone else loves you first - Wendy Piersall
Google only loves you when everyone else loves you first - Wendy Piersall
- So write content that is quality-oriented – grammatically correct, free of spell errors, enough (in length) to not look like spam and that gives ample information to readers. The key is to write for readers (not search engines) if you wish to get the best SEO results.
Write Reviews, Testimonials, PR & Blog
Ecommerce site’s pages are for products. So it can be difficult to attract a lot of external links to products unless they are very unique.
Ecommerce site’s pages are for products. So it can be difficult to attract a lot of external links to products unless they are very unique.
- The best way around this problem is to create a blog. Blog are much better at attracting quality links, and they give you freedom to target more keywords to bring new visitors to the site. Create a blog under the same domain (www.yourdomain.com/blog) or on a subdomain (blog.yourwebsite.com) for maximum SEO benefit. Just make sure your blog homepage links to the store so it can pass along link value, as well as traffic.
- Write product reviews on 3rd party sites shopping sites and link back to your site.
- Write testimonials and link back again.
- Submit press releases to the free PR sites for link back to your main page or one of your product pages.
Set up Google Webmaster Account
Even if you don’t use this account immediately, it keeps gathering data that you may use when you need it.
Even if you don’t use this account immediately, it keeps gathering data that you may use when you need it.
- Helps you see which keywords you’re already ranking for and create a page that actually targets these keywords.
- Ensure Google can crawl your website properly. Send a warning message whenever it notices a technical problem. In this way, you’ll quickly push your search ranking to Page #1.
Create a Perfect Website Architecture
Dave Naylor had said, “My rule of thumb is build a site for a user not a spider.” So when you think of this in context of e-commerce sites (these are large sites with many pages), you know you need to make them easy to navigate so that the targeted traffic does not move to competing sites.
Dave Naylor had said, “My rule of thumb is build a site for a user not a spider.” So when you think of this in context of e-commerce sites (these are large sites with many pages), you know you need to make them easy to navigate so that the targeted traffic does not move to competing sites.
- Improve the structure (navigational) of your website and use a pyramid structure (preferably) so that similar products are grouped together within categories and subcategories. While it keeps all your pages connected together facilitating search engines crawling the website (link-to-link), it eventually helps in easy accessing and indexing of your website too. Additionally, it helps evenly distribute the external links to all the pages on your website.
Integrate Schema Markup into your Website
- Helps you to label information on your website or display it in a way that search engines can understand, crawl through and interpret your site more effectively.
- Using schema markup will display your website as a “rich snippet” providing a variety of additional information such as price, rating, and other product details, thus improving click-through rate, leading to more search traffic.
Conclusion
There are hundreds or thousands of other sites that are offering basically the same thing as you do. And if you use SEO well, you may still carve a niche and a distinct identity. Sure SEO helps but do remember what Duane Forrester, Senior Product Manager, Bing had said, “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
There are hundreds or thousands of other sites that are offering basically the same thing as you do. And if you use SEO well, you may still carve a niche and a distinct identity. Sure SEO helps but do remember what Duane Forrester, Senior Product Manager, Bing had said, “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
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