Quick Guide to Online Reputation Upgrade: Part II

In our last article, we made you understand how much your Search Engine Ranking is impacting your online reputation. Now if you know that it does….check out how to boost it using some simple tactics. We are disclosing a few really easy tactics you may employ to make all the content you're creating as search engine friendly as possible. These SEO tips by online reputation upgrade experts would boost your search engine ranking and in turn your online reputation in the most effortless way. Read on…

                                              Build a SEO-friendly Website & Blog

Create Relevant Pages

To show up high, make sure your website is filled with as much relevant, updated content as possible. So we strongly recommend that you include the following pages:

About Me: Fill your site with all the relevant information you'd want someone to know about you. Using your full name along with your bio, qualification, work experience, awards & recognition and your personal interests is highly recommended. Do not even hesitate to upload any of your work examples or volunteering experiences here.

My Links: Linking your site to credible pages is the simplest thing you can do to send search engines to search content about you. This includes your social media profiles, online directories etc. More the number of credible pages about you that your site links to (and vice versa), the higher it will rank.

Social Stream: While it aggregates all your social activity, adding a feed of your most recent updates from networks like LinkedIn and Facebook also keeps your website constantly updated and relevant, which is a very important part of its search engine ranking.

Blog: Blogs are an easy way to keep your site updated and relevant as every new post you make is a potential result that can show up on your first page. Writing and sharing a blog regularly increases the chances of getting indexed, linked to, and ranked by search engines. The best thing is that it’s easy and doesn’t take much time.

Keyword Placement: Every important keyword must be placed in all the pages. Right keyword placement ensures search engines crawl them. So make sure you include "keywords" in each of these places:

•   Navigation Bar:  Let search engines know the most important elements of the page.

•   Headings: Make sure you include keywords in the heading whenever you start a new section. Depending on the platform of your website, there will either be an option to make a heading, or you may even do it manually. In HTML, it is done using the <h1>Your Name</h1> tags. However, it is recommended that only include one H1 heading per page.

•   Anchor Text: Anchor text is the underlined text that indicates it’s a link. It is important to let search engines know what these links are about so that they crawl them.

•   Others: your page Title Tag is a good example of a place where you can include your name within the HTML.

                                     Build SEO-friendly Social Media Profiles

Facebook, Twitter, LinkedIn and Google+ are some of the most popular social media sites where people see and review your profiles. Moreover, these sites rank high in search results. So if you haven't created profiles for these sites, do it now! And ensure they are SEO friendly. Here are a few things to remember while doing that.

•   Use your actual name on all your social profiles to show up high for your name. If your name is already taken, use some variation that still includes your full name.

•   Keep your profiles professional prior to promoting them on a social network. Remember that everything you post is public and can be seen by everyone.

                                                Measure Your Results

Measuring your performance once or twice a month should be enough. Here’s how to go about doing that.

Websites or tools capable of sending alerts if somebody is talking about you

•   Google Alerts
•   How sociable
•   Ice Rocket
•   Social Mention
•   Twazzup

SEO Analytic Tools

•   Word Tracker
•   Screaming Frog
•   Semrush

Tool to monitor web page changes

•   Watch That Page

Content & Blog Search Tools

1.   Sphere
2.   Twingly

Conclusion

The first page of your search results is like your business card. So now you may easily make an impression with your search results and make your site as search engine friendly as possible, using Reputation Upgrade suggestions.

Next, we will discuss about how negative reviews or damaging blog posts damage your reputation online and what should be done to combat this (if it happens) - in our upcoming article – “5 Easy Steps for Negative Reviews Management".