Quick Guide to Online Reputation Upgrade: Part IV

Following the right approach is a must when you wish to build a positive and relevant online presence. It is even more emphasized as it helps to best handle the negative reviews search results. It is essentially a 3-step process, as described below:

1.    Build

2.    Optimize

3.    Promote

Build

Build a Website, Social Network Profiles, Blogs etc.

Before you can go on to build anything, be it your website, social media profiles or blog etc., the first critical step to show up on the first page of search engine results is buying the right domain. It's a reasonable investment and incredibly easy to make. You can buy your domain at hover.com or GoDaddy.

#Tips

•    Use your name exactly as is, in the domain that you buy.

•    Register domain for as long as possible. It gives credibility.

•    Stick to domain-types that search engines tend to rank higher for they are considered the most credible. For example, a .com or a .net.

•    Avoid domain-types like .me or .tv since they don't usually rank up in search results.

We have already discussed how to build a SEO-friendly website. However, it is equally important to build a website that is technologically up-to-date, serves your purpose well and displays everything from your work experience to your personal interests in a seamless way.

There are a lot of options out there and now-a-days you may even build website without having any technical knowledge. For instance, WordPress is an easy to set up platform that allows for a lot of customization. However, hiring a professional is strongly recommended.

Build Social Networks; Complete The Profiles

Though we will discuss this in our upcoming article “how to boost all of your online profiles higher in search engines”, here we again want to assert that for search engines to find and rank your social media profiles like Facebook, Twitter, LinkedIn and Google+ higher up in search results, it is a must to make them look authentic, credible and for burying negative reviews.

#Tips

•    Constantly update and make them extremely relevant

•    Completely fill out your profile to make them search engine friendly.

•    Add links to your other social profiles.

Build An Appealing Blog

Consider making your blog visually more appealing for a better overall user experience. Besides, keep the bio up-to-date and if possible integrate it with your main website.

#Tips

•    Add attractive website navigation, splash header, footer etc.

•    Feature best post in a slider

•    Add about the author, author comments etc. in the blog

•    Use a collage or an attractive background

•    Add images & quotes in the blog posts

Optimize

If it is with respect to your website, a lot of things need to be done and taken care of, for instance - choose the right hosting plan, a fast theme and constantly monitor your Plugins.

Next comes the optimization of the content. No SEO tactic would work if the content is not quality-oriented. Google has started to focus on semantic search and now focuses on taking a string of basic, broad keywords and teasing out the core concept of a piece of content. It rewards your SEO efforts for the 4V’s Volume, Velocity. Variety & Veracity. For more info on optimization of content, wait for our upcoming articles.

Promote

A lot of innovative and novel things could be done to promote the content now-a-days. Have you heard of Meerkat and Twitter-owned Periscope. These relatively new platforms allow you to share and live-stream video content through a user’s Twitter feed. Then, there’s BuzzStream, a tool that allows businesses to find influencers around any topic and provides influencer contact information by way of email address and/or social media profiles. You may even think of creating an account and submitting your RSS feed link to Content communities and blog aggregators such as Alltop, Blog Engage etc.

Hope our ideas work for you and you enjoy a healthy online reputation!